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Self Assessment Tool - Guidelines for Providing Product Sustainability Informationn


Guidelines for Providing Product Sustainability Information

Self-Assessment Tool

This online tool is based on the United Nations Guidelines for Providing Product Sustainability Information. The main objective of this online tool is to offer an opportunity for organizations to self-assess and improve the way they are communicating with consumers about product sustainability (through marketing claims, labels, voluntary standards, product declarations, etc.). This tool also serves as a benchmarking tool to organizations that are currently developing new product sustainability information. Ultimately, with this self-assessment tool, the Consumer Information Programme aims to encourage organizations to align their product sustainability communications with the Guidelines, creating an international community of good practice. Please note that feedback will not be provided, as the objective of this tool is for you to promote a reflection process within your own organisation and teams, gaining insights and ideas on how to improve your current work.


It is understood and agreed that the organizations may provide certain information that is and must be kept confidential. It is agreed that the Consumer Information Programme will not disclose any information provided in this online tool without informed consent.

How to complete the road testing template

This tool serves as a checklist following the Guidelines’ 10 principles and allows you to analyse one specific product’s sustainability information (a claim) of your choice (existing or in development) at a time. 

As the questions cover different aspects of a claim (methodology, stakeholder engagement, communication, etc.), it might be necessary that you reach out to other relevant departments in your organisation. If you wish, it is possible for various persons to work on the questionnaire from different locations. You may click ‘Save & Continue’ to complete it in multiple sessions.

This tool is comprised of five sections. Each section states which part of the Guidelines it corresponds to, but you may wish to read the Guidelines in full first – please download the full resource for free here. You should then proceed as follows:  
  1. Include your personal information and select the product sustainability claim that you will analyse in the exercise (claims can take multiple forms such as labels, voluntary standards and certification, product declarations, ratings, marketing claims, foot printing, life-cycle assessments, and other ways of communicating with consumers on environmental, social and economic issues connected to products). 
  2. Progress through the self-assessment tool reflecting on the claim in relation to the Mindset of the Guidelines. 
  3. Progress reflecting on the claim in relation to the Fundamental Principles.
  4. Move towards the Aspirational Principles. 
  5. Learn, reflect and grow! 
Should any questions arise at any point, you are welcome to get in touch with us at
* = mandatory field
1. Who are you?
Type of Organisation *This question is required.
This question requires a valid email address.
Here you provide a description of your claim (existing or in development), including the exact wording or imagery of your claim (if applicable), and product(s) on which it can be seen.
3. If possible/applicable, please include an image of the claim.Maximum 3 files
File size: max. 10MB