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Bango 2019 App Marketing Survey

Welcome to the Bango 2019 App Marketing Survey! We want to learn about the role that monetization plays in your app marketing strategy.

We’ve created 10 painless questions in this short survey that will take no longer than 3 minutes to answer.

Your answers are completely anonymous. Thank you for your time.
 
1. What is most important to you as an outcome of your marketing campaigns on Facebook?
2. What is your primary KPI for measuring the success of your marketing campaigns?
3. What is the primary method of monetizing your app?
 
4. Do you treat acquisition and monetization as separate marketing activities?
 
5. How many of your campaigns include measuring the number of users that pay as a KPI?
6. What proportion of your campaigns prioritize generating in-app payments?
7. Do you target your campaigns directly to new audiences known to make in-app payments / subscribe to services?
8. How do you target new audiences known to make in-app payments / subscribe to services?
8. Why don't you target new audiences known to make in-app payments / subscribe to services?
8. Would you change your approach to marketing if you could target users who make in-app purchases?
9. [OLD VERSION] Which of these platforms give you data about users making in-app payments (aggregate not your users)?