An overwhelming amount of new possibilities is presented to consumers every single day. To avoid becoming paralyzed by the endless choices they have to make, consumers have learned to quickly and efficiently ignore anything that is ambiguous or vague, to single out only the very clear and well-defined options.
In other words: if you don’t want your brand to be ignored by the vast majority of consumers, you better be very, very clear about what you can do for them. What question do you want to be the one and only obvious answer to?
The Community Brand Method© helps you get this answer crystal clear. The more consistently you stay true to your identity, the better you’ll stand out from a grey mass of sameness.
Find out today what your Community Brand identity is: fill in our survey and receive a free personal report. We’ll let you know how well you score on the Community Brand identity barometer and how you can further strengthen and leverage your strategy!