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April 2020 eCommerce insights survey

Online retailing during 2020 & the future outlook for etail - what happens next?

Hello and thank you in advance for your help. We'd like to understand how ecommerce has changed over the last couple of months and how leading online retailers are adapting to the changing buying habits of their customers.

We've already seen some interesting patterns emerging in customer behaviour and digital marketing. Has your business been part of that?

The survey will take 5 minutes to complete and unless you choose to share your details, all responses are anonymous.

If you would like to receive a copy of the resulting report into the changing landscape of UK etailing, please add your details at the end of the survey.

Thanks again for your time.


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1. How many people work in your business/brand? *This question is required.
2. Which retail segment does your business focus on? Select all that apply *This question is required.
4. Which team are you in? *This question is required.
5. In addition to your business’s online presence, do you have physical stores? *This question is required.
7. During Feb - March 2020, has traffic to your main e-commerce site... *This question is required.
8. In the current trading conditions, what matters most to customers when choosing which online retailer to buy from? Choose up to 3 *This question is required.
9. Compared to last year, the number of orders placed through your site during February and March 2020... *This question is required.
10. During February - March 2020, have most of your orders been from... *This question is required.
11. Compared with the same period last year, during February - April 2020 the number of marketing campaigns your business ran was... *This question is required.
12. What do you think the top 3 customer challenges will be for online retailers during the next 6-12 months? Choose up to 3. *This question is required.
13. Does your business use a martech solution / platform to manage its customer data? *This question is required.
14. Is the current martech solution / platform working well for your business? Does it do what you need it to? *This question is required.
14. Would you be interested in finding out about how Audiens could help you solve some of your customer data challenges?
14. Would you be interested in finding out about how Audiens could help you solve some of your customer data challenges?
14. Thinking about what the next 6 - 12 months might be like for online retailers, are you feeling... *This question is required.
15. What will your business's top 3 marketing priorities be once we're no longer in lockdown conditions? Choose up to 3. *This question is required.
16. In the months after lockdown ends, will online shopping across all categories… *This question is required.
Name & email address