Why Employee Engagement Matters and How to Measure It

The terms “employee engagement” and “employee satisfaction” are often used interchangeably, but in fact they are quite different. The difference? Commitment. While satisfied employees are committed to showing up every day so that they get paid, they are not necessarily committed to the success of the organisation. Satisfied employees are more concerned with their own…

How To Do Brand Tracking Studies

Brand tracking studies are an important tool in the day-to-day decisions brand managers make. They allow marketers to monitor a brand’s health and adjust marketing programs. WHAT SHOULD BE TRACKED? Each brand faces different issues, which often required customized tracking surveys. Nonetheless, at Relevant Insights we always recommend our clients to include measurements of awareness,…